What’s your ROI on digital marketing?

A new research report confirms what I, and many others, have suspected. Namely, that during the last five years, it has become more difficult to maintain market visibility, customer loyalty, and a flow of referrals from clients.  The non-stop tidal way of marketing massages is making it harder to generate new business enquiries through all forms of marketing, including via […]

What you must do before any new business initiative

Success can be dangerous, especially when that business success is dramatic. It can lull you into a false sense of security, even a degree of complacency. That is unwise because trading risks are ever-present. A business owner must always be vigilant, ready to act.

Decision-making is especially important when considering a new capital investment. For most private businesses, capital investment will […]