Improve the profitability of your business by satisfying your customer’s values

If you want to grow?much faster?than your competitors you need to satisfy your customer’s value system.
Companies that scored high on four or more elements had recent?revenue growth four times greater?than that of companies with only one high score (on the NPS system for measuring customer satisfaction).
Source: The Elements of Value. HRB September 2016.
It seems self-evident that satisfied customers will buy […]

The value of effective digital marketing for your business

Every business needs to win new customers.  That has remained consistent throughout the years.  But in recent years, the thinking on how best to achieve this has changed considerably.

Although most businesses have a website and social media pages, the online competition has intensified. It is not enough to just have an online presence: you have to find a way to […]